Last Updated: October 6, 2026

Valerie McKeehan is operated by Lily & Val, LLC (“we,” “us,” or “our”). We respect your privacy and want you to understand what information we collect, why we collect it, how we use it, and the choices available to you.

This Privacy Policy applies to valeriemckeehan.com and the websites, pages, products, workshops, memberships, programs, emails, and other online services we operate that link to this policy (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide to Us

You may provide personal information when you:

• Join our email list or request a free resource or lesson
• Purchase a product, workshop, membership, program, artwork, or other offering
• Create or access an account
• Complete a form, application, survey, or questionnaire
• Contact customer support
• Participate in a promotion or special offer
• Submit a testimonial, review, photograph, artwork, or other content
• Inquire about artwork, coaching, or other services
• Otherwise communicate with us

This information may include your name, email address, mailing or billing address, telephone number, purchase and transaction information, account information, responses submitted through forms or applications, communications you send to us, and content you voluntarily submit.

Payment Information

Purchases may be processed through third-party checkout and payment providers, including SamCart, Stripe, and PayPal. Available payment methods may include credit or debit cards, Apple Pay, Google Pay, PayPal, or other methods offered through these providers.

Payment information is generally collected and processed directly by these providers. We may receive information about a transaction, such as your name, email address, billing information, products purchased, transaction amount, payment status, and limited payment details.

We generally do not directly receive or store your complete credit or debit card number.

Information Collected Automatically

When you visit or use our Services, we and companies that help us operate, analyze, secure, and market our Services may automatically collect certain information about your device and activity.

This may include:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Links or buttons clicked
• Referring website or source
• Approximate geographic location derived from your IP address
• Date and time of visits
• Time spent on pages
• Purchase or conversion activity
• Advertising identifiers
• Cookie and similar technology information

We may collect this information using cookies, pixels, tags, web beacons, scripts, embedded technologies, and similar tools.

2. How We Use Your Information

We may use personal information to:

• Provide our websites, products, workshops, memberships, programs, and services
• Process purchases and transactions
• Deliver digital content, lessons, products, and account access
• Manage memberships and customer accounts
• Send transactional messages such as receipts, confirmations, account information, and service updates
• Respond to questions and provide customer support
• Send newsletters, educational content, announcements, promotions, and other marketing communications
• Personalize your experience and offers
• Understand how visitors and customers use our Services
• Measure the effectiveness of our advertising and marketing
• Create advertising audiences and deliver or measure relevant advertising where permitted by law
• Detect and prevent fraud, abuse, security incidents, or other harmful activity
• Maintain and improve our websites, products, and Services
• Comply with legal, tax, accounting, and regulatory obligations
• Protect our rights, property, users, and business
• Carry out other purposes disclosed to you when information is collected or with your consent

3. Email and Marketing Communications

We use third-party email marketing providers, including Flodesk, to manage our email list and deliver communications.

If you join our email list, request a free resource, purchase from us, or otherwise choose to receive communications, we may send you educational content, newsletters, product information, promotions, and other marketing messages.

Our email service providers may collect information about how you interact with our messages, such as whether an email was delivered, opened, or clicked.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Unsubscribing from marketing messages does not prevent us from sending necessary transactional or service-related communications, such as receipts, membership notices, account information, or customer-service responses.

4. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, web beacons, scripts, embedded technologies, and similar tools.

These technologies may be used to:

• Keep our websites functioning properly
• Remember preferences
• Prevent fraud and protect our Services
• Understand website traffic and visitor behavior
• Measure purchases and conversions
• Improve our websites and Services
• Understand the effectiveness of marketing campaigns
• Deliver or measure advertising
• Create or refine advertising audiences
• Provide embedded media and other website functionality

Some technologies are necessary for our websites to function. Others are used for analytics, personalization, embedded content, or advertising.

Where required by law, non-essential cookies and similar technologies will not be activated until you provide consent.

You may use our cookie-consent controls to accept, reject, or manage non-essential technologies. You may also be able to control cookies through your browser settings.

Your choices may affect certain functionality or embedded content on the Services.

5. Advertising and Social Media Technologies

We may use advertising and social media technologies, including technologies provided by Meta and Pinterest, to measure advertising performance, understand how visitors interact with our Services, create audiences, and deliver relevant advertising.

These technologies may collect information about your device and your interactions with our Services and may associate that information with information maintained by the applicable platform.

Depending on applicable privacy law, some of these activities may be considered “targeted advertising,” “sharing,” or a “sale” of personal information even when no money is exchanged for your personal information.

We do not sell customer lists or personal information to third parties for money.

Where applicable law provides a right to opt out of targeted advertising, sale, or sharing, you may exercise that right as described below.

6. Embedded Video and Third-Party Content

Our Services may contain videos and other content embedded from third-party platforms, including YouTube and Vimeo.

When embedded content loads or you interact with it, the third-party provider may receive information such as your IP address, browser or device information, the page you visited, and information about your interaction with the content. These providers may use cookies or similar technologies subject to their own privacy practices.

Where required by law, we may restrict non-essential embedded technologies until you provide consent.

We may use privacy-enhancing options offered by these providers where appropriate, but your interaction with third-party content may still be governed by the provider’s own privacy policy.

7. Forms and Security Technologies

Some forms on our Services may use Google reCAPTCHA or similar technologies to help prevent spam, fraud, and automated abuse.

When these technologies are used, the provider may collect device, browser, interaction, and other information necessary to determine whether activity appears legitimate.

Use of these services is also subject to the applicable provider’s privacy terms.

8. How We Share Information

We may disclose personal information to companies and individuals that help us operate our business, including:

• Website and hosting providers
• Ecommerce and checkout platforms, including SamCart
• Payment processors, including Stripe and PayPal
• Email marketing providers, including Flodesk
• Membership and digital-content platforms
• Customer-service providers
• Advertising and social media platforms, including Meta and Pinterest
• Video and content providers, including YouTube and Vimeo
• Security and anti-spam providers, including Google where reCAPTCHA is used
• Cloud storage and technology providers
• Professional advisers such as accountants, attorneys, and consultants
• Contractors and other providers working on our behalf

We may also disclose information when reasonably necessary to comply with law or legal process; protect our business, users, rights, property, or safety; investigate fraud or security issues; complete a merger, acquisition, financing, restructuring, or sale of assets; or when you direct or consent to the disclosure.

9. Information You Choose to Make Public

Certain Services may allow you to submit testimonials, reviews, artwork, photographs, comments, or other content.

If you authorize us to publish or share that content, it may become publicly available and may include information you have chosen to provide, such as your name, photograph, artwork, social media handle, or testimonial.

Please do not submit information you do not want disclosed or used as described at the time of submission.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing Services, maintaining business and transaction records, complying with legal and tax obligations, resolving disputes, preventing fraud, and enforcing agreements.

Different types of information may be retained for different periods depending on why the information was collected and our legal or operational requirements.

We may retain aggregated or de-identified information that can no longer reasonably identify you.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, database, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by us or our service providers.

12. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you
• Request information about categories of personal information we collect, use, or disclose
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain personal information
• Opt out of certain targeted advertising
• Opt out of certain sales or sharing of personal information
• Opt out of certain profiling activities
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request
• Exercise your privacy rights without unlawful discrimination

These rights are subject to applicable law and may not apply in every circumstance.

To submit a privacy request, email hello@valeriemckeehan.com with the subject line Privacy Request.

Please describe your request and provide enough information for us to reasonably identify you and locate the relevant information. We may need to verify your identity before completing certain requests.

We will respond within the period required by applicable law.

If we deny a request and applicable law gives you a right to appeal, you may appeal by replying to our decision or emailing hello@valeriemckeehan.com with the subject line Privacy Appeal.

13. Targeted Advertising, Sale, and Sharing Opt-Outs

Depending on your location and applicable law, you may have the right to opt out of processing for targeted advertising or activities legally defined as the sale or sharing of personal information.

You may use our cookie or privacy-preference controls where available or contact hello@valeriemckeehan.com with the subject line Privacy Opt-Out.

Where required by applicable law and technically supported by our Services, we honor recognized universal opt-out preference signals, such as Global Privacy Control (GPC), as requests to opt out of applicable sale, sharing, or targeted-advertising activities for the browser or device sending the signal.

14. U.S. State Privacy Rights

Privacy laws in certain U.S. states may provide residents with additional rights regarding personal information.

Depending on the law and whether it applies to our business, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, sales, sharing, or profiling.

We process valid requests in accordance with applicable law.

Tennessee Residents

Tennessee residents may have rights under the Tennessee Information Protection Act, where applicable, including rights concerning access, correction, deletion, portability, targeted advertising, sale of personal information, and certain profiling.

Eligible Tennessee residents may also appeal certain decisions regarding privacy requests using the appeal procedure described above.

California Residents

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where those laws apply to our business.

These may include rights to know, access, correct, or delete certain personal information and rights to opt out of certain sales or sharing of personal information.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

15. European Economic Area and United Kingdom

If you are located in the European Economic Area (“EEA”) or United Kingdom, applicable data-protection law may provide additional rights regarding your personal information.

Depending on the circumstances, our legal basis for processing personal information may include:

• Performance of a contract, such as processing an order or providing a product, membership, or service you purchased
• Consent, such as where you consent to certain marketing or non-essential tracking technologies
• Legitimate interests, such as operating, securing, improving, and understanding our business where those interests are not overridden by your rights
• Legal obligations, such as maintaining records required by tax, accounting, or other laws

Where applicable, you may have rights to access, correct, erase, restrict, or object to processing of your personal information, request data portability, and withdraw consent.

You may submit these requests by emailing hello@valeriemckeehan.com.

You may also have the right to lodge a complaint with the data-protection authority in the country where you live or work.

Our business is based in the United States. Information collected through our Services may therefore be transferred to and processed in the United States and other countries in which our service providers operate.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

16. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

If you believe a child has provided us with personal information, please contact us.

17. Third-Party Websites and Services

Our Services may contain links to websites, social networks, payment providers, video platforms, or other services operated by third parties.

We do not control the privacy practices of those third parties. Information you provide directly to another company is governed by that company’s privacy policies and practices.

We encourage you to review the privacy policies of third-party services you use.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, business practices, or legal requirements.

When we update this policy, we will revise the “Last Updated” date at the top. If required by law, we will provide additional notice of material changes.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or would like to exercise an applicable privacy right, contact us at:

Lily & Val, LLC
6688 Nolensville Rd
Ste 108 PMB 1090
Brentwood, TN 37027
United States

Email: hello@valeriemckeehan.com
Website: valeriemckeehan.com